Manipulatvie Minority

Their are those that seek to exploit the tribalism that can be so prevalent. I am not speaking of some shadowy unknown group of world leaders. Rather advertisers and political strategists. The more people they can find a common thread between and "define" as a single group, the more they can benefit. Soccer Mom's are an example. Or tweens. Hispanics are another. The last example is an effort by the Nixon strategy team to lump all central and south American folks into a single group with the goal of getting them to vote en-mass in their favor.

The forging of sameness in likes and dislikes, identifiers, values and consumption is just an advertisers job. However we make our selves trivial by tribalizing. In seeking a tribe to belong to we lose our own sense of right and wrong. In fact, there is a way of looking at the world that professes this paradigm as reality. Truth must be subjected to our cultural norms to be understood, and therefore becomes relative. In other words, there is no reality only an experience. The experience is then validated by numbers. The larger number of people that share it, and like it indicates how good a given experience is.